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Install Guides on your website

For both Pop in and Embedded guides you need to install the script below on the webpage the guide should appear. Replace YOUR_COMPANY_ID with your company UUID.

<script type="text/javascript" src=""></script>

If your guide is embedded you also need to use the code below to set where you want the guide to be placed on the webpage. (You can skip this step for Pop in guides)

<div id="dt-product-guide"></div>

Need help on how to install a script or div on your website? Click here

If you don’t want to use a placement, the guide is going to become an embedded guide.

  • If you dont use a placement; you also need to start your guide with this: window.DT.head.initHead({ productGuideId: GUIDE_UUID }).

Everything has CSS classes that you can change from your own CSS, or from the placement builder.

  • Since the default head is built with svelte, everything has one class that looks something like this: svelte-1tov1ac. When changing the style, we recommend using the classes that don’t start with svelte since they are randomly generated.


To utilize localized product guides, add a locale query parameter to the SDK script source.



Note: If no locale is provided, the SDK will search for a suitable locale by looking at the html-tag lang property or the OpenGraph meta-tag.


Sales tracking

We need you to set up our sales tracking events to get the most out of dialogtrail. They look like this:

  items is a list of the products added to cart / purchased.
  id/groupId is the product id / group id that your transformer specifies.
  quantity is the amount of the product, this is optional.
  value is the sale price of the product.
  currency is the currency the user paid in, use the same one to group the sales up and get an overview in our dashboard, this is optional.
  ext is the external source, this is optional. When using the default head this is the placementId.

// Add to cart event
    items: [
        id: string,
        groupId?: string,
        quantity: number,
        value: string | number
    currency: string
  ext?: { [key: string]: value}

// Purchase event
    items: [
        id: string,
        groupId?: string,
        quantity: number,
        value: string | number
    currency: string
  ext?: { [key: string]: value}

Important: Make sure that you send the same id and groupId that you have connected to Dialogtrail through the feed.

These events will send data to us so that you can view your sales in our dashboard, from there you will be able to compare the sales from different guides or placements.

  • You can see the types here

You should install these events where you have set up your purchase events for Google Tag Manager or similar services.

Ecommerce store integrations

Add to cart

If “Add to cart” is enabled, a button will be displayed with each product allowing users to add items directly to cart. When the button is clicked, an event of type dt_add_to_cart is dispatched on window.

Event type:

CustomEvent<{ items: { id: string; quantity: number }[] }>

Listen to this event:

window.addEventListener('dt_add_to_cart', (event) => {
  const { items } = event.detail;

Initiate guide with properties

Initiate a product guide with values from your own data layer by assigning window.dtProductGuideInitProps before loading the Dialogtrail SDK.


window.dtProductGuideInitProps = {
  reset: false,
  args: {
    entryTags: [
      weight: 1,
      inclusivity: 'INCL',
      required: true,
      condition: {
        op: 'EQ',
        name: 'category',
        value: 'clothes'
    entryActions: [
        type: 'set',
        id: 'ce000ed7-56a0-4d59-86cd-d085b5a1488c',
        value: 'started_guide_clothes'
        type: 'set',
        id: '5db36a9c-5e78-4bd6-b8af-65b92474e516',
        value: false


  reset?: boolean;
  args?: {
    entryTags?: TagCondition[];
    entryActions?: Action[];

type TagCondition = {
  // Conditions may be group with a AND/OR group as below
  condition: {
    op: 'AND' | 'OR';
    values: { op: 'EQ' | 'NEQ' | 'EXISTS'; name: string; value: string | number | boolean }[];
  // 0 - 1
  weight?: number;
  inclusivity?: 'INCL' | 'EXCL';
  required?: boolean;

type Action = { type: 'set' | 'incr' | 'decr'; id: string } & (
  | { type: 'set'; value: string | number | boolean }
  | { type: 'incr' | 'decr'; value: number }
Internal name Name in builder Description
entryTags Attributes These are the attributes that we get from your product feed(s).
entryActions Tags These are internal tags used for gathering data and skipping steps without setting attributes.

How to install a script and/or a div on your website

Each website and company has its own way of installing scripts and code. Therefore, these instructions are general but will hopefully help you. You will most likely find more specific instructions with your e-commerce provider.

Installing a script

Most websites use a third party tool to manage their scripts, e.g. Google Tag Manager. If so, install Dialogtrail in there, the same way you do for other scripts.

If you prefer you can instead install the script in your website’s header or footer.

Installing a div

Put the div where you want the embedded CTA or guide to appear on your website. Most websites allow for creating a custom html elements. Create a customer html element, or similar, in the positon on your website where you want the guide to appear.

Styling tips

You can change some main colors under placement defaults, theese will be the same for all placements. If you want to have specific colors for a certain placement you can accomplish this by using the css editor for that placement.

We have a bunch css vars that you can change how you like, here’s a list:

--primary-color: #645ffc;
--disabled-color: #e8e8e8;
--border-color: #e3e3e3;
--background-color: white;
--text-color: #000;
--desc-color: var(--text-color);
--root-z-index: 10;

/* Spacing - Used with gap, padding and margin */
--spacing: 6px;
--spacing-x2: calc(var(--spacing) * 2);
--spacing-x3: calc(var(--spacing) * 3);
--spacing-x4: calc(var(--spacing) * 4);
--spacing-x5: calc(var(--spacing) * 5);
--spacing-x6: calc(var(--spacing) * 6);
--spacing-x7: calc(var(--spacing) * 7);
--spacing-x8: calc(var(--spacing) * 8);
--spacing-x9: calc(var(--spacing) * 9);
--spacing-x10: calc(var(--spacing) * 10);
--spacing-x11: calc(var(--spacing) * 11);
--spacing-x12: calc(var(--spacing) * 12);

/* Buttons - Options, skip, submit and restart */
--button-text-color: var(--text-color);
--button-subtitle-color: var(--desc-color);
--button-filled-color: #fff;
--button-filled-subtitle-color: var(--button-filled-color);
--button-border-radius: 4px;
--button-border-color: var(--border-color);
--button-primary-color: var(--primary-color);
--button-disabled-color: var(--disabled-color);

/* Crossroad (split) */
--crossroad-btn-border-color: var(--button-border-color);
--crossroad-btn-border-radius: var(--button-border-radius);

/* Inputs - User inputs in form steps */
--input-border-radius: 4px;
--input-title-color: var(--text-color);
--input-subtitle-color: #808080;
--input-border-color: var(--border-color);
--input-primary-color: var(--primary-color);
--input-disabled-color: var(--disabled-color);
--input-bg-color: #fcfcfc;
--input-focus-bg-color: #fff;
--input-focus-color: var(--input-primary-color);

/* Products */
--price-color: #fc4f44;
--info-container-color: #f6f6f6;
--info-container-text-color: #585858;
--product-title-color: var(--text-color);
--product-desc-color: var(--desc-color);
--product-brand-color: var(--text-color);
--product-border-color: var(--border-color);
--sale-price-color: var(--price-color);
--original-price-color: grey;
--distinct-text-color: #444;
--product-background-color: var(--background-color);
--scroll-to-product-button-box-shadow-color: var(--button-border-color);
--scroll-to-product-button-border-color: var(--button-border-color);
--scroll-to-product-button-bg-color: var(--product-background-color);

/* Modal */
--flag-color: var(--primary-color);
--flag-text-color: var(--button-filled-color);

When entering your css we recommend that the css structure should look something like this:

& {
  /* Put css vars here */
  --primary-color: black;
  /* Style the guide components under '&#dt-pg-root' to avoid using !important */
  &#dt-pg-root {
    background: white;
    & .dt-option {
      background: blue;
  /* Style the modal componentes under '&#dt-cta' to avoid using !important */
  &#dt-cta {
    z-index: 100;
    & .dt-cta-content {
      background: grey;

If these instructions were not enough, try searching for the solution through your e-commerce provider’s documentation.